Back in May the Foundation approached the charities it had awarded grants to in the past two years to take part in #IamABLE. Charities were asked to write a short case study on how they had used their grant to support their young people and to provide a photo, including the hashtag #IamABLE if they wished to. A special #IamABLE section of the website was created and all case studies and photos were uploaded under their ABLE stream. A key aim of #IamABLE was to highlight the ABLE framework we use to describe the causes we fund – Achieve it, Beat it, Live it and Experience it.
We announced the campaign to all our followers on social media and shared various teaser posts to create excitement around #IamABLE and to encourage our followers to also get involved. On Tuesday 8 September our participating charities shared links to their case studies and photos on Facebook and Twitter under the hashtag #IamABLE.
Our #IamABLE charities also enthusiastically shared more photos and stories, retweeted other charities’ case studies, and encouraged their followers to do the same too.
Our Twitter and Facebook feeds were filled with #IamABLE stories and photos, celebrating the work the Foundation and our charity partners do to support young people, and it was great seeing how many people and other charities #IamABLE reached. Both our Twitter and Facebook accounts gained new followers, whilst the Foundation’s website recorded the most visits in a day ever.
However none of this could have been possible without the interesting case studies and great photos we received from our charity partners. Here are just a few of the case studies shared on the day.