We know that many charities are doing fantastic work to support children and young people in their local communities, but often they fall under the radar for public donations or simply have neither the time nor the resources to construct written bids for funding from companies, trusts and foundations. To help address this, we developed a programme of ‘Giveaway’ events with the first taking place in 2007.
Working with our fundraising volunteers and local and regional media partners, we invite local youth charities to apply for a share of our Giveaway amount, usually £5,000 or £10,000. Giveaways are localised and promoted through a local media partner; previous Giveaways have taken place in Gatwick with The Crawley Observer, and in Belfast with Sunday Life.
Since 2007, we have been able to support 306 different projects with funding totalling £338,890, benefitting 63,219 children and young people.
Our grant of £300 to Rotary Club of Shepshed in Leicestershire for the production of a book showcasing writing by young people on the issue of bullying reached 125 young people. A £2,000 grant to RVH 2 Kare Trust helped 50 young people affected by HIV/Aids to attend a weekend workshop to share their feelings and reduce isolation. With a £500 grant to Salto Gymnastics, 15 children now have access to new agility mats at the gym club. Thanks to our £1,000 grant to South Manchester Down Syndrome Support Group, 34 children with Down syndrome have been able to attend the Chatterbox Club. And 30 young people are benefitting from a repaired wooden walkway as a result of our £1,750 grant to Speedwell Trust.
The Giveaways also provide our key supporters in Hilton hotels a fantastic chance for personal development. Through the Gatwick Giveaways, Victoria Sant, Conference and Sales Executive at Hilton London Gatwick Airport, has been able to meet and engage with 14 different local youth organisations, as well as work with different colleagues across her hotel.
Our corporate volunteer fundraisers also value recognition for their efforts in the local community. As a Foundation with roots in the hotel industry, we can support this whilst also achieving our own objectives of reaching small organisations which help young people.
Most recently in 2017 we have supported projects working with local young people in the communities of Hilton Glasgow and Hilton London Gatwick Airport, as well as projects across the UK and Ireland chosen by a committee of our dedicated supporters, each representing a different region, in our first ever #IamABLE £20K Giveaway.
Each project and the needs of local groups may differ but direct feedback shows that organisations truly value this recognition and support. We are excited to continue to develop the Giveaway model and following the successes of 2017, we look forward to another busy year of Giveaways in 2018.